How many people do care about reputation of a news source beyond "it's mainstream" vs. "it's a tabloid" vs. "it's something random I've never seen before"? I think most people these days don't follow news sites, they click through to individual articles from their IMs and social media feeds.

I cancelled a NYT subscription over their continued employment of folks like Bret Stephens (https://www.vox.com/2019/8/27/20834957/bret-stephens-bedbug-...) and Bari Weiss (https://theintercept.com/2017/08/31/nyts-newest-op-ed-hire-b...). It wouldn't be shocking for someone to do so over Taboola.