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A comment on Google AdWords charged me for clicks in Istanbul while location-targeting the US. Parent comment

Re:Google AdWords charged me for clicks in Istanbul while lo... by axaxs on Friday November 29, 2019 @09:53PM (#21668229)
Are they impulse buyers, or highly specialized? From time to time I see a cool thing that seems targeted to me, do click it, see the outrageous price, then do research and find the best price/quality ratio on Amazon. I assumed most people did the same really. An example from years back: I thought the Little Giant ladder was an awesome idea, but ridiculously priced. I bought a gorilla knockoff type ladder instead.
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Re:Google AdWords charged me for clicks in Istanbul while lo... by anchpop on Friday November 29, 2019 @11:47PM (#21668578)
I'm not sure, but my girlfriend clicks on ads on instagram and buys things directly from there on a regular basis. I think the people who go on HN might be in a little bit of a bubble about the efficacy of advertisements.
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Re:Google AdWords charged me for clicks in Istanbul while lo... by treebornfrog on Saturday November 30, 2019 @06:56AM (#21669588)
HN is a bubble.

I've been running PPC ads for highly targeted keywords for the last 5 years which have generated a ridiculous return. In general ppc is steady and reliable once you have you're keywords and ads running for a while and are well optimized.

On the other hand, I've recently been trying dropshipping, advertising the product on Facebook.

I did a small test for a unique product, I sourced it from China for around 5 usd and sold them for 25 usd.

People actually bought them on site even though Amazon has them at a much lower price.

Facebook literally knows people who are high spenders / frequent purchasers and will put your ads in front of them. It's actually stupidly powerful.

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Re:Google AdWords charged me for clicks in Istanbul while lo... by spunker540 on Saturday November 30, 2019 @09:39AM (#21670135)
Why haven’t you scaled out the dropshipping concept further? It sounds pretty solid.
[ Parent | on HN ]