Meanwhile companies like Garmin and Magellan manage to build GPS devices that work just fine even though they spend their whole lives in the passenger compartment. They did this since the beginning, I never heard that you should stay away from this or that manufacturer of GPS units because the touchscreen fails.
The first iPhone didn't have 3G while other phones had it. In order to do something new, you need to cut some corners. It's not like Tesla shipped non-automotive breaks.
Source: https://www.thedrive.com/tech/27989/teslas-screen-saga-shows...
I’m guessing it didn’t effect their brand much because other companies like Tom Tom were aggressively targeting the entry-level market segment, and then the iPhone came out the same year.
The number people who had these higher-end units in hot southern states was likely just too small to significantly tarnish Garmin’s brand goodwill.
Soon enough most people switched to using their phone once the software was good enough (circa 2009 IIRC).