Before I ran a company (about 1/3 of my career), I mostly managed to hold things down on a "normal" schedule, but I was always tired and frequently had performance reviews where the only complaint was my tardiness.
There are some interesting data points: while camping (which I do a lot of -- several weeks per year), I do tend to sync up with the sun, even though in northern Europe that means waking up before 5:00 a.m. There's also limited screen time. (Though I did work from tent on a remote beach in Crete for a month this year.)
I picked up some melatonin tablets in my wife's home country (where it doesn't require a prescription), and will experiment with that in the near future for I-really-need-to-sleep-now times, but as much as my sleep is weird, it's so intertwined with my personality now that I'm hesitant to medicate it away even given the chance.
I did have a normal-ish sleep schedule when I had my job in finance, but I remember feeling exhausted all the time, especially weekday mornings.
I certainly feel healthier now, just sleeping when I'm tired. On occasion this can mean missing a bunch of daylight. Not sure if that's actually all that healthy though...