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A comment on Girl Talk and why your company should give away something for free.

Re:Girl Talk and why your company should give away something... by forwardslash on Tuesday February 01, 2011 @11:38AM (#2166095)
I think that the idea of giving away something for free as a business plan will only work in music and other verticals which do not require you to provide support for the something. This has been a key point in the recent articles on the pitfalls of Freemium.
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Re:Girl Talk and why your company should give away something... by mredbord on Tuesday February 01, 2011 @11:45AM (#2166137)
Disagree for the most part. There's always something that can be given away for free: blog posts, free trials that lack support and require a paid upgrade for it (e.g. Magento), ebooks, contest giveaways, etc. If you can't give something away for free as part of your marketing, you're probably not thinking creatively enough.
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Re:Girl Talk and why your company should give away something... by bennesvig on Tuesday February 01, 2011 @11:45AM (#2166136)
That is definitely a possibility. The trick is to find the right "free" product to give away. It has to have value, yet also not require a heavy amount of support.
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