Exactly. Nothing has changed at Tesla: their plan has never been to release model after model that cannibalize their business in the the electric-car-driver milieu; they aim to eat the classic demographics, one by one. For this niche, they broke out of their box and embraced a different aesthetic. Striving for that meant there was a lot they couldn't reuse--even the strength of their brand--but it's the most important niche by a longshot. It gets its own box.