The majority of site ads are affiliate ads. They are being blocked. The lower income folks have been hurt tremendously already. Analytics is suffering from blocks. Math runs business decisions re spending. No math equals bad decisions. Banner ads? Ineffective but why buy when good numbers are not available. The future online belongs to big tech and gorilla business as these good intentioned decisions kill the middle and lower class online. Me? Been running biz online for nearly 3 decades. The blood online is deep and getting bigger.