Uh, yeah. Jerry Yang when he was a VLSI student at Stanford, and I was a lowly semiconductor designer at Motorola Japan used to talk about these things, so ... yeah: I was being sardonic.

EDIT: He used to say to me: "[WhateverMyNameIs]! Nobody is going to pay a penny per newspaper article or a nickel for a song!". And I'd say: "Jerry! Nobody is going to pay to advertise on your personal curated bookmark list!". Turns out that one of us was right. And it wasn't me.