Uh, yeah. Jerry Yang when he was a VLSI student at Stanford, and I was a lowly semiconductor designer at Motorola Japan used to talk about these things, so ... yeah: I was being sardonic.
EDIT: He used to say to me: "[WhateverMyNameIs]! Nobody is going to pay a penny per newspaper article or a nickel for a song!". And I'd say: "Jerry! Nobody is going to pay to advertise on your personal curated bookmark list!". Turns out that one of us was right. And it wasn't me.
List of Web Directories, Wikipedia, https://en.m.wikipedia.org/wiki/List_of_web_directories