The initial repulsion to truck not fitting on the hunkered <-> stoic spectrum is quickly overridden by societal queues indicating this could be a real status symbol. And with that, the consumer closes in for the buy.

It looks fucking awesome. Like a futuristic yacht. People that think this is ugly have no taste.

I’m not gonna buy one but can’t wait to see it on the road.

The radical function over form design is an artistic statement. The art world continually has movements that critique and respond to restrictive conventions imposed by previous movements. Marcel Duchamp's "Fountain" comes to mind.

I think this design is supposed to challenge our concept of what we think is ugly and beautiful. It's intentionally shocking, and it's brilliant.