Every day that becomes less and less of an option and presenting it as an option is disingenuous. Are you seriously suggesting that people live without search engines?
I think it's valid to question the role of cars in our society even if the critic took a car to the meeting, for example.
As for living without a search engine, people have gone through much worse for their moral beliefs. I personally don’t see the moral issue at all, but if you feel so strongly about it—-then yes I expect you to sacrifice your own interests for those beliefs and not just go around making cheap condemnatory statements.
Going back to adtech, I more or less equate it to the tech you alluded to, as well as global tracking, NSA-sized surveillance, and a complete disregard for "privacy", regulations and civility. Would any self-respecting person follow their neighbors around, write their every moves on a notebook, and sell that to the highest bidder? It's literally what is being done by those tracking giants, on a much bigger scale (and Google does track your every move, or does its best to do so).
I feel like I'm distancing myself more and more from conventional Internet platforms as a result.