No ads or tracking in FastMail, it's spam protection is (IMHO, YMMV) better than Gmail's with an extremely low false positive rate.
And I get customer support from real live humans when I need help.
When I decided to switch to FastMail in 2016, I repointed that address at FastMail and the vast majority of stuff moved with me... instantly. FastMail also has tools to import your mail archive using IMAP for what's already in your Gmail account.
Now that all of my mail uses my own domain name, if I ever needed to leave FastMail, it'd be painless... none of my mail is going to a FastMail address to begin with.
My strong recommendation is that people do this even if they intend to stick with Gmail for the time being, just to give themselves the future option.
Apart from that I find their webmail to be faster and superior to Gmail. They also provide file storage with WebDAV access which I find useful for apps (like notes applications etc) which support it for syncing between devices.