Snaring customers too. I swear, people are obsessed with "machine learning" even when the domain really isn't suited for it.

I sometimes wonder if management and engineers don’t have more in common than acknowledged. Publications such as Harvard Business Review have huge coverage of things like managing AI, and being able to say you managed an “AI project” might mean something.

I wonder if people are becoming more savvy and anti-ML after all the issues people have with Facebook and Google collecting a lot more data than people are comfortable with.

I suspect what people dislike is big data. Anecdotally, I'd love to hear about a success where some lone genius codes a better tool using publicly available datasets. I don't like the idea of BigCorp using their larger servers to dominate the space.