How to recognize AI snake oil [pdf]

Re:How to recognize AI snake oil [pdf] by propogandist on Tuesday November 19, 2019 @07:43PM (#21580051)

This can happen when a retargeting campaign doesn't have a 'burn pixel' or conversion event trigger. It's a common oversight, which can cause a re-targeting program to kick-off unnecessarily (or cause ads that have followed you around to become obvious)

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Re:How to recognize AI snake oil [pdf] by scottlocklin on Tuesday November 19, 2019 @08:48PM (#21580406)

You'd think with all the "AI" out there, they could match a sales DB entry with the CRM DB entry, but, in fact, they basically can't.

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Re:How to recognize AI snake oil [pdf] by idoh on Tuesday November 19, 2019 @08:06PM (#21580180)

The AI innovation must be that they can figure out which marketers are likely to forget to have a burn pixel because those marketers drive more revenue.

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Re:How to recognize AI snake oil [pdf] by hnick on Tuesday November 19, 2019 @10:39PM (#21580898)

And yet I haven't seen one ad that has a 'not interested' feature similar to YouTube.

I mean, if I could stop seeing washing machines or whatever, I'd probably click it.

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Re:How to recognize AI snake oil [pdf] by propogandist on Tuesday November 19, 2019 @11:26PM (#21581087)

do you clear your cookies and html5 storage? That should wipe any personalization that's happening, but the ads will become very generic then.

You can also block ads (Ublock/Umatrix)

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Re:How to recognize AI snake oil [pdf] by hnick on Tuesday November 19, 2019 @11:37PM (#21581136)

Oh yeah I can do that, I'm just wondering why they're not too interested in direct user feedback from my end. Surely it would be useful to adjust their algos.

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