Re:Nike won’t sell directly to Amazon anymore
by inferiorhuman on Monday November 18, 2019 @04:15PM
(#21568217)
reengagement marketing works
That sort of shit works because the utility is being measured incorrectly. All those hoops to opt out really juice the engagement metrics but don't determine if someone is interested in using your product or flailing about trying to escape the clutches of unwanted spam.
Take for instance Western Digital. In order to provide feedback on their (lousy) customer support you have to opt into all sorts of marketing surveys. If nobody opts in, nobody's complaining and so everything must be fine, right?
That sort of shit works because the utility is being measured incorrectly. All those hoops to opt out really juice the engagement metrics but don't determine if someone is interested in using your product or flailing about trying to escape the clutches of unwanted spam.
Take for instance Western Digital. In order to provide feedback on their (lousy) customer support you have to opt into all sorts of marketing surveys. If nobody opts in, nobody's complaining and so everything must be fine, right?
lol