Re:Nike won’t sell directly to Amazon anymore
by compiler-guy on Thursday November 14, 2019 @02:38PM
(#21538600)
If that were true, businesses would notice and stop the behavior. The unfortunate fact is that spam works, reengagement marketing works, lots of things that are annoying work, for definitions of work that mean, "works for the business using the tactic".
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Re:Nike won’t sell directly to Amazon anymore
by inferiorhuman on Monday November 18, 2019 @04:15PM
(#21568217)
reengagement marketing works
That sort of shit works because the utility is being measured incorrectly. All those hoops to opt out really juice the engagement metrics but don't determine if someone is interested in using your product or flailing about trying to escape the clutches of unwanted spam.
Take for instance Western Digital. In order to provide feedback on their (lousy) customer support you have to opt into all sorts of marketing surveys. If nobody opts in, nobody's complaining and so everything must be fine, right?
lol