Armed with that knowledge, they can prepare for the eventuality where the one-off exercise gets turned on permanently.
I can see that as useful - it is targeted and pretty simple to do (although the anti-tracking mechanisms in wifi now makes it harder)
but ... I struggle with the value of such data collected on such a scale. Cell Tower radius is on the order of kilometres - the interesting stuff to do inside cities cannot be discovered on that scale - you need metres or better.
This feels like a mass public holiday migration watch. And you learn that ... people live in different cities to their parents?
As a result cells are naturally much smaller in populated areas where you're most likely to want detailed information. In a city centre the cells may be only a hundred meters across. True, up a mountain the cellular network may have no idea where on the mountain you are, but this isn't a Safety of Life application, it's a survey.
What on earth are they going to learn? People go to work, people go shopping?