Who are they making the apps for? Are they making the enterprises work better? Are they meeting the actual users and identifying their pain-points while developing solutions?

Or are they just getting a list of requirements from a middle-manager (rather than the user) who doesn't actually know what needs to be done?

The former can help motivate them and also help them develop better systems (that fit the real user needs, not management's perceived needs).

Some of the most technically mundane projects I’ve worked on have been the most exciting simply because the impact it would have on the people who would use it. Oh and I was talking to those users to get a good handle on what they needed and how it would help.

Joel Spolsky talked years ago about how software companies are doing it by letting them use the latest cool toys -- Erlang or whatever is hot these days.

I'd ask why you need an "enterprise CRUD app". Programmers tend to like doing new things, and if your app doesn't offer anything new, why are you even building it?

Share what motivates you to be doing your work. If you are trying to motivate them to make more money, what do you think makes them some sort of different creature with some sort of differing motivation ?

Paychecks & benefits is the usual way. Only gets you so far, of course.