Re:AWS co-branding guide forbids mentioning multi-cloud
by lonelappde on Thursday November 14, 2019 @07:36PM
(#21541167)
Why don't Microsoft Lawyers know this?
https://partner.microsoft.com/en-US/
Nor Oracle?
https://www.oracle.com/partners/index.html
Nor Google? https://support.google.com/google-ads/answer/9028757?hl=en
The actual reason is that Amazon doesn't want anyone making a buck of Amazon's name. They are ruthless about capturing all the value in a relationship. Amazon does things like require 1+yr free trials of enterprise software and charging for the privilege of not being under NDA.
Re:AWS co-branding guide forbids mentioning multi-cloud
by dbcurtis on Thursday November 14, 2019 @09:29PM
(#21541737)
Guess what! My wife is a lawyer at Oracle. And she knows. And guess what else? Marketing owns the wording of marketing collateral, and can ignore the advice of the lawyers, and then the lawyers get to clean up the resulting problems.
Re:AWS co-branding guide forbids mentioning multi-cloud
by OnlineGladiator on Thursday November 14, 2019 @05:59PM
(#21540446)
Then Amazon shouldn't call it the AWS Partner Network. They chose that name themselves.
Re:AWS co-branding guide forbids mentioning multi-cloud
by resoluteteeth on Thursday November 14, 2019 @09:52PM
(#21541846)
But Amazon is calling the other companies partners; they're just asking the other companies not to use that term.
If Amazon was mainly worried that a judge would interpret partner in the legal sense, wouldn't it be more concerned about its own use of the word?
Partner means a different thing in contract litigation than it does in casual English usage.