Re:Disney, IP, and “Returns to Marginal Affinity”
by paulddraper on Wednesday November 13, 2019 @08:24PM
(#21531856)
> star wars series
Ouch. Good point. Even The Last Jedi trainwreck (RT 44% audience score, record $150M drop after first weekend) STILL made the top 20 all-time grossing films (ignoring inflation).
But nerdy stuff is cool, remakes are cool, rebels are cool...it's got fundamentally popular qualities. Put that into a good marketing engine, check the boxes and you've got a money maker.
Ouch. Good point. Even The Last Jedi trainwreck (RT 44% audience score, record $150M drop after first weekend) STILL made the top 20 all-time grossing films (ignoring inflation).
But nerdy stuff is cool, remakes are cool, rebels are cool...it's got fundamentally popular qualities. Put that into a good marketing engine, check the boxes and you've got a money maker.