I read "social scam" in the HN entry. I only realised it was "social cam" when I actually clicked on the link (after I read a few of the top-ranked comments).

I read social scam as well!

There's room for a parody I guess.

Do people disagree? You read words by looking at the whole shape, and it has the same shape. I thought that's what it said when I first saw it.

I didn't down vote you but I'd imagine the down voting wasn't for disagreement with you, but rather, because your statement doesn't seem to add much value to the conversation.

I think that it adds value to the conversation, because one of the reasons why the link is featured here is to discuss the branding.