Re:Targeted ads are one of the world's most destructive trends
by c13u on Saturday November 09, 2019 @03:16PM
(#21494043)
> ...it is simultaneously claimed that targeted ads are so powerful that they are single-handedly responsible for every right-wing political victory in the past few years
Not surely so. There's the argument[0] that political misinformation is:
* Weak in high profile partisan races because pre-existing beliefs hardly change
* Strong when people don't have string pre-existing opinions, e.g. misinformation about voter ID laws causing people to stay home from the polls
I think targeting work best on people at the margins. There was also some good discussion this week on HN on the effectiveness of digital advertising[1]
Not surely so. There's the argument[0] that political misinformation is:
* Weak in high profile partisan races because pre-existing beliefs hardly change
* Strong when people don't have string pre-existing opinions, e.g. misinformation about voter ID laws causing people to stay home from the polls
I think targeting work best on people at the margins. There was also some good discussion this week on HN on the effectiveness of digital advertising[1]
[0] https://www.vox.com/2017/11/6/16504454/misinformation-fake-n...
[1] https://news.ycombinator.com/item?id=21465873