c13u
Not surely so. There's the argument[0] that political misinformation is:
* Weak in high profile partisan races because pre-existing beliefs hardly change
* Strong when people don't have string pre-existing opinions, e.g. misinformation about voter ID laws causing people to stay home from the polls
I think targeting work best on people at the margins. There was also some good discussion this week on HN on the effectiveness of digital advertising[1]
[0] https://www.vox.com/2017/11/6/16504454/misinformation-fake-n...
[0] Disclaimer, I made cards.c13u.com for a class project
These premium ads look like the logical progression of content-based advertising. The only slimy thing is them pretending to be randomly placed.
It's still controversial. KBC (state media) has an article[1] disproving the claim. The Standard (one of 2 major local news) has an article[2] exploring alleged papers from the Attorney General's Office that specify Kenya's port income as collateral. The papers were exposed by John Githongo[3], a politician who has tendencies of uncovering government misdeeds. He was in exile a while back...
[1] http://www.kbc.co.ke/chinese-govt-dismisses-report-of-mombas...
[2] https://www.standardmedia.co.ke/article/2001306837/does-keny...
[3] https://twitter.com/johngithongo/status/1075187915875971072