> To do what precisely? Separate the advertisment unit from the socialnetwork aspects of the bussiness?

We can start by separating FB into at least two (preferably three) different social networks. I'd be pleased to see IG becoming an independent, separate company, and at some point after that maybe the same thing could happen for Whatsapp. If there is the political will this thing is doable, but this is a pretty big "if", I agree.