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A comment on Facebook and Google are considering banning micro targeting for political ads. Parent comment

Re:Facebook and Google are considering banning micro targeti... by elliekelly on Thursday November 07, 2019 @03:32PM (#21476977)
You could prohibit targeted advertising based on membership in a "protected class"[1] (race, religion, sex, etc.) - I think one of the problems with targeted political advertising on social media is that a lot of it seems created for the purpose sowing conflict between these groups. I struggle to come up with a legitimate reason a candidate would ever need to tailor their messaging based on those groups.

[1] https://en.wikipedia.org/wiki/Protected_group

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Re:Facebook and Google are considering banning micro targeti... by olliej on Thursday November 07, 2019 @08:40PM (#21479321)
The targeting can easily be neighbourhood, so you can say neighbourhood 1 (that likes Pizza) gets messaging that says candidate A loves pizza and everyone should get a free one, and also tells that neighbourhood that candidate B hates pizza. Then in another Neighbourhood that hates pizza they advertise the opposite.

You can get a reasonable approximation of that targeting in real life as well, but it is harder to hide that that is what you’re doing. Whereas with online targeting you are never aware that the other ads exist.

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