I suspect Netflix can run its ads on other TV channels (and if they can't/aren't allowed that's a problem in itself).
As far as I can tell Facebook is the only place in town when it comes to social networks in the Western world, and it's a pretty big town, so to speak. As such, FB not letting a company like Google to advertise its services on this "only place in town" proves that either the town needs expanding (quite a difficult thing to do, as pretty much the whole current "town" population is pretty saturated with these FB-only products) or the "place" needs breaking up, i.e. Facebook needs to be split into different social networks.
Why not take the money and seem like a good sport while you’re at it?
A company like Facebook can regulate the market.
That's when it becomes a problem.
... but it won't. Never has, never will. 'Regulation' serves a larger context, and the market does not value externalities.
The concept that capitalism works best if it's free from any/all regulation could work with a very strong shared societal moral fabric.
Sadly, Western culture accepts and even promotes greed and selfishness over the common good.
Almost no-one bellow the age of 40 cares about TV anymore (apart from sports events), you're pretty off on this one.
Even more, TV networks are just an example and it is fricken obvious that Facebook doesn't have an advertising monopoly in the US or world-wide.
Hoo boy. I agree it totally should. Been waiting for a while on that one though...
It´s equivalent to saying, the Internet should regulate itself, and there is no need for any kind of security to protect against exploits.
That said, google is in a different business. Their ranking should be fair (aside for their paid rankings). In this case they should not be favoring themselves over others, that’s to say they should not artificially bury competitors in the fair ranking.