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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by onion2k on Thursday November 07, 2019 @05:10AM (#21471901)
...there are plenty of smart operators that built their entire brand and revenue off of ads.

Can you name one?

I find it very hard to believe there are any companies that have scaled up only using online adverts. Why would the founders of a business do that when they can grow in their local market by talking to people as well as buying online ads for wider reach?

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Re:What do we really know about the effectiveness of digital... by josephjrobison on Tuesday November 19, 2019 @03:34PM (#21577963)
MVMT Watches, Boll & Branch, Casper, so many DTCs. Yes at some point word of mouth kicks in!
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Re:What do we really know about the effectiveness of digital... by niknikson on Tuesday November 12, 2019 @11:27PM (#21521177)
Wayfair - you can listen to the NPR podcast "How I built this" where they talk about building their entire business around domain names and pay-per-click advertising (7 billion market cap).
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Re:What do we really know about the effectiveness of digital... by jefftk on Thursday November 07, 2019 @08:16AM (#21472857)
Here's one I worked on when I was at CogoLabs: https://venturefizz.com/deals/autotegrity-acquired-adp
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Re:What do we really know about the effectiveness of digital... by robryan on Thursday November 07, 2019 @09:07PM (#21479437)
This wouldn't be too uncommon in branded ecommerce. If you are selling well known brands it is going to be very hard to get decent organic search rankings for them in the short term.
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