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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by jsonne on Wednesday November 06, 2019 @11:05PM (#21470294)
For Facebook, Reach ads have a brand lift objective that will estimate for you. If you spend large amounts they have a measurement team that will run the actual study for you. Source: I'm running one right now for a CPG brand.
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