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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by viraptor on Wednesday November 06, 2019 @07:14PM (#21469081)
That's of course possible to measure in theory. I meant it as a response to "Facebook, Google and others make these tests possible in their platforms" since I haven't seen it exposed as an explicit option on either.
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Re:What do we really know about the effectiveness of digital... by MichaelBurjack on Wednesday November 06, 2019 @07:19PM (#21469113)
Then you haven't been talking to the right ad sales teams. Google and Facebook have entire product options built around this specific concept. You can run a "ghost ads" test on Google for as little as $20k in ad spend; it's relatively accessible even for smaller players.
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Re:What do we really know about the effectiveness of digital... by jsonne on Wednesday November 06, 2019 @11:05PM (#21470294)
For Facebook, Reach ads have a brand lift objective that will estimate for you. If you spend large amounts they have a measurement team that will run the actual study for you. Source: I'm running one right now for a CPG brand.
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Re:What do we really know about the effectiveness of digital... by jefftk on Thursday November 07, 2019 @08:10AM (#21472819)
You can run this yourself without any help from them: show one group ads for your site, and show another group white rectangles. Compare performance.
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