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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by newtothebay on Wednesday November 06, 2019 @08:22PM (#21469524)
Facebook has this exactly this tool, aka Conversion / Brand Lift [1]. It's a real experimentation system, not a "simulated" one like Google's Ghost Ad.

[1] https://www.facebook.com/business/help/688346554927374

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Re:What do we really know about the effectiveness of digital... by kposehn on Wednesday November 06, 2019 @08:47PM (#21469655)
Yep. Lift tests are solid gold. A lot of people pan FB ads but the reality is they can be very incremental.

The flip side is that not every campaign, targeting strategy or ad will be incremental. You have to test and retest your way to it. A blanket assumption won’t work.

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