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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by buboard on Wednesday November 06, 2019 @05:06PM (#21468016)
That's not what the article is about - but try scaling it back to 50% and see if it results in 50% drop. The graphs show that the relationship is probably very nonlinear
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