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Re:Backcountry.com sues anyone who uses its namesake by skraelingjar on Wednesday November 06, 2019 @04:39PM (#21467697)
I got this:

Thanks for your feedback!

Think what you may, but if there is ever a time to use the phrase that you shouldn’t believe everything you read on the internet its now. Its being handled correctly, and not displayed honestly.

We will be releasing a statement today or tomorrow regarding the issue. We haven’t said anything due to confidentiality agreements, that other parties violated but anyways. I respect your opinion and decision.

Let me know what I can help with gear-wise in the meantime,

Re:Backcountry.com sues anyone who uses its namesake by zucked on Wednesday November 06, 2019 @11:57PM (#21470531)
Looks like your rep was wrong: https://gearjunkie.com/backcountry-statement-lawsuit-boycott...

Be sure to hold that against them as you continue to take your business elsewhere. This wasn't a mistake or tone-deaf - they simply got caught.