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A comment on AT&T to pay $60M over U.S. allegations it lied in 'unlimited data' pledge. Parent comment

Re:AT&T to pay $60M over U.S. allegations it lied in 'unlimi... by diminoten on Tuesday November 05, 2019 @04:24PM (#21456861)
Yeah but like, is it really also not "pocket change" to just actually give "unlimited" service? Or what about the effectiveness of the "unlimited" lie, was that worth spending an extra $60MM on the marketing?
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Re:AT&T to pay $60M over U.S. allegations it lied in 'unlimi... by nathankunicki on Tuesday November 05, 2019 @04:32PM (#21456931)
Of course it is, the wholesale cost of data is peanuts comparatively. However there is _more_ money to be made by marking it up and charging $X per GB above an arbitrary cap.
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