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Re:Backcountry.com sues anyone who uses its namesake by acomjean on Tuesday November 05, 2019 @12:41PM (#21454632)
According to llbean:

"Increasingly, a small, but growing number of customers has been interpreting our guarantee well beyond its original intent. Some view it as a lifetime product replacement program, expecting refunds for heavily worn products used over many years. Others seek refunds for products that have been purchased through third parties, such as at yard sales."

https://www.npr.org/sections/thetwo-way/2018/02/09/584493046...

Re:Backcountry.com sues anyone who uses its namesake by ghaff on Tuesday November 05, 2019 @12:47PM (#21454683)
Well, of course, LL Bean isn't going to say "And, besides, our stuff is a lot crappier than it used to be." Some people have been doing this sort of thing forever. Though I find it perfectly believable that it's become more common--admittedly an assumption at least somewhat rooted in generational stereotypes.
Re:Backcountry.com sues anyone who uses its namesake by myself248 on Wednesday November 06, 2019 @08:25AM (#21462240)
Yeah, but we all know jerks who've been pulling that scam with Craftsman for years too, and I believe it's a large part of what made them less profitable too.

Turns out that a "forever" guarantee lasts longer than shifting moral standards.

Re:Backcountry.com sues anyone who uses its namesake by malka on Tuesday November 05, 2019 @02:08PM (#21455558)
I usually translate this as "my product are shit. They will not last much".