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A comment on T-Mobile demand Lemonade to stop using the color magenta. Parent comment

Re:T-Mobile demand Lemonade to stop using the color magenta by soared on Tuesday November 05, 2019 @12:10PM (#21454314)
You have a gross misunderstanding of how it works.

You can't trademark the entire word "apple" you can trademark the the word apple within a set of industries. You can't start a computer/isp/copy machine company called apple, but you definitely can start a woodworking shop called apple.

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Re:T-Mobile demand Lemonade to stop using the color magenta by ceejayoz on Tuesday November 05, 2019 @12:13PM (#21454343)
An example of how this gets dicey when you expand into new industries:

https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

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Re:T-Mobile demand Lemonade to stop using the color magenta by kuschku on Tuesday November 05, 2019 @01:51PM (#21455385)
And Telekom trademarked the color magenta for the industries they're active in - such as mobile phone insurance or cybersecurity insurance, which happens to be the same industry Lemonade is active in.
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