The real issue is unit sales being so low. The R22 is a popular and ‘cheap’ helicopter ranking #8 in total sales, but it’s sold less than 5,000 units worldwide over 40 years.
PS: Fixed wing aircraft are popular because they have a huge range of inherent advantages. VTOL sounds great, but the downsides are enormous.
And don't rule out eSTOL. I think we'll see more of that.
Helicopters have an operating cost per hour an order of magnitude higher than a comparable payload conventional aircraft. The purchase price per payload capacity is also nearly an order of magnitude different. It's not the operator cost that determines the difference in price between helicopters and CTOL.
Similarly, an electric helicopter would qualify as eVTOL. People generally aim for something more efficient in flight, but that’s a separate question.
Even so, only about 1000 single engine piston airplanes are sold every year.
https://www.controller.com/listings/aircraft/for-sale/list/m...
(Additionally, a lot of general aviation aircraft have moved to turboprop in the last few decades.)
You're right, they last forever, and so the market for new aircraft is tiny. Really a vicious circle: high costs lead to low volume leads to high costs.