Experience matters - a lot! Recently I got new phone and it was bit of an adventure just to login to Uber. After that I'd to add CC numbers manually. For Lyft it was simply taking a photo. There are several other small things, for example, I want tips to be included in single charge for easier receipts for business trips. I want review to be annonymous. I want app to ask me landmark if it detects poor GPS in places like NYC. I want some sort of negative reward for driver if they cancel on me. In my trip to India I learned that there was 50% chance drivers would cancel on you in Ola and 20% in Uber. All these are complex issues and neither Uber or Lyft has solved it perfectly. My money will go to company which provides greatest experience, not the 10% difference in price.

Both companies are doing right thing to invest heavily in new businesses + experiences + new markets - despite what pundits say around here and that wall street wants to suck out all growth for short term "shareholder value maximization".