More interest in the driving experience rather than just a form of transportation? As a die-hard auto enthusiast I can assure you that a lot of younger people would be driving Porsches if they weren't so expensive. The 911 is now starting at over $110k and the entry level Boxster and Cayman just under $60k. Porsche's options are also notoriously expensive, so if you don't custom order a barebones model through the dealer and wait for it to be made that $57k Cayman is likely going to cost you $75k+. There are a lot of objectively better performing sports cars for those prices, but none of them have the refinement that Porsche offers. Also, the PDK is quite possibly the best DCT available on a car under $200k. I have a GT-R if that tells you anything about what I value in a car. For most auto enthusiasts Tesla is pretty far down on the list of desirable vehicles for anything other than a dense traffic daily driving commute. I've driven a few Teslas and while they're nice vehicles packed with awesome technology, they don't check the boxes I'm interested in for how much they cost.
https://youtube.com/watch?v=DSRWKxytW40 (Top Gear Model 3 vs BMW M3)
Most enthusiasts will absolutely not end up in a performance Model 3 for quite some time. I've been behind the wheel of one, along with a Model S P90D and a Model X P100D. They have impressive low end acceleration, but from an auto enthusiast's point of view that's where their allure ends. Model 3's (and all Teslas in general) have very poor top end acceleration which is crucial for track use and drag racing, they're extremely heavy for their size, they overheat easily with aggressive driving and most importantly they feel numb and isolated to the driver. Those are all great for a comfy daily driver, but for performance driving they're all negatives.
I'm excited to see how the Taycan fares, because Porsche knows how to design enthusiast cars. If anyone is going to bring EV's to the consumer auto enthusiasts, it's them.
https://www.imdb.com/title/tt0094012/
In any case, Volkswagen is going for Star Wars references with Porsche:
https://www.youtube.com/watch?v=vo95p9mdiWg
https://www.youtube.com/watch?v=gc-fWmWxx4Q
And Marvel references with Audi:
https://www.youtube.com/watch?v=bmgwBKzHIuA
https://www.youtube.com/watch?v=8hpNFDpRNlc