I vociferously disagree. This is social hacker news. This article talks about the externalized costs of buying salmon that are not represented accurately enough, thus highlighting a huge problem/unmet need.

This is the community, if one exists that has the ability to create the technical hacks necessary to create social change. We can create tools/systems to solve problems like these, e.g., measuring externalized costs that prices do not/cannot account for. Until we more accurately represent costs/effects in our behaviors/purchases, it will be difficult to effectively promote positive behavior, i.e., solving the big problem.