> If you read his post, said he was there 10 years ago in 2009. If you recall, this was during peak recession and at that time Apple was seemingly driven by a culture of ruthlessness that was probably a result of events earlier in the decade (before Steve Jobs came back, when the company was nearly insolvent).

I think we should be fair and point out that unlike basically every other major tech company in the Bay Area, Apple didn't lay any one off in the 2008-2009 recession.

They were conservative, yes, and flush with cash they used to make a number of big strategy acquisitions in the period IIRC.