This is a continuation of the trite bit. What's missing is recognizing that Alphabet (not Google) is very focused on diversifying its revenue stream beyond search advertising, ideally in a way that takes advantage of the things it's already good at.

GCP is a good example. No search. No ads. No using of customer data. Just a desire for a really big potential revenue stream that builds on Google's expertise in managing huge numbers of servers and services.

Very focused, but not very good at it thus far. Their revenue is still 80-90% advertising revenue.

No disagreement.

GCP is the exception in that it’s the only Google business that does not rely on data aggregation and profiling.

That's not true. I think @ceejayoz below pointed out the situation well: they've made many attempts (waymo, for another still-unprofitable example). Just not many of them have turned into significant revenue -- particularly compared to the sustained ~24% YoY growth that Google managed for so long. That's a hard business to beat.

Waymo is an Alphabet company, not a Google business. What Google business other than Google Cloud do you consider not to not rely on data aggregation and profiling?

Google accelerated science, fiber before it was spun out into alphabet, the medical diagnostics part of Google Brain, the quantum computing group, Chromebooks, ATAP (the group that partnered with Levi's to make a jacket), ...

There are a lot. And there have been more that were cancelled. As I said: Google-the-search-and-advertising-company is one of the most successful companies of our time. It's astonishingly hard to replicate that success, which is probably why we don't see Google other units with equivalent revenue. But it's really not for lack of trying.