That said, I'm especially looking for software "written in Rust" because I know the build process is standardized. I may need some dependencies, but I know how the build will work (cargo build -> if at all, all build instructions are in build.rs). I compile all rust-based open projects myself, and I have yet to stumble over a non-binding-specific package that won't compile.
My original comment was because as an old guy who saw hype around so many languages come and go, I am getting tired of those projects who try to sell themselves only because they are written in Rust.
The biggest downside IMO is you have to get people past some conceptual hurdles before they can be productive with it. (e.g. the borrow checker) Despite how often you see it come up on HN, it doesn't have a powerful marketing force behind it. It also doesn't fit the trend of turning developers into commodities by being as easy as possible.
If you're just an end user, or the project isn't open source, then sure, language might not matter so much.
(The original Rust project as designed by Graydon Hoare was even quite different from the Rust of today, e.g. the C/C++-like focus, with little ot no runtime, is something that only came about around the Rust 1.0 release.)
1) In the case of libraries (crates), it might be something I can make use of in the future.
2) I can look at how they solved the problem they are solving and compare that with how I'd do it and maybe learn something new that can be useful to me in my future projects.
3) I want Rust to thrive and I want people to be aware of projects using Rust because the more people that are aware of Rust the bigger is the probability that I can work for more companies in the future writing software for them in Rust.