“Blursed” is a mix of blessed and cursed, it’s a sweet-n-sour style tension in a comment or picture that doesn’t resolve cleanly one way or the other, and from that it’s more interesting than a basic setup with a 180-degree twist ending that has a definite answer to whether it’s nice or nasty, wholesome or mean, kind or cruel, etc.

And because most of Reddit is young people with lots of time on their hands, looking for entertainment and pastime, content with no particular niche and with a twist that isn’t an explicit joke or reference, is widely engaging.