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A comment on Fast Ads Matter. Parent comment

Re:Fast Ads Matter by toast0 on Wednesday October 30, 2019 @11:56PM (#21405605)
CPA (cost per acquisition) seemed like it was gaining steam over CPC (cost per click) and CPM (cost per thousand views) when I left Yahoo! in 2011.

Did that not go anywhere?

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Re:Fast Ads Matter by manigandham on Thursday October 31, 2019 @12:53AM (#21405858)
Vast majority still backs into a CPM. CPC/CPA is mostly by the affiliate/performance advertisers.
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Re:Fast Ads Matter by edoceo on Thursday October 31, 2019 @12:04AM (#21405650)
It's still a vanity-metric CPC game :(
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