Unless, of course, you're looking for Sci-hub or Library Genesis, in which case Google will suggest you every thinkable misspelling of the domain but the right one :)

But if you type it in your address bar and search it, they're the top result, which is the point.

When I figured out that address bar autocomplete could look for matches in bookmarks, it started to change how I interact with internal tools at work. I still like to have a wiki page with all of the links for a subject area, but I'm as likely to start typing the name into my address bar and seeing what pops up.

Obviously.

That’s the first thing you teach kids when the start browsing by themselves.

Google provides a security layer over the brand-domain pair.

Google profits handsomely from this service but it is invaluable nonetheless.

Except when Google shows another domain as the first (ad) result.

I’ve seen people get viruses from downloading the “first result” on Google, which winds up being a malicious ad.

IIRC there was a first result ad showing malware infected Chrome some time ago