There are models for this (e.g. Blendle), however they suffer from the same problem as Spotify did and Netflix does: the content creators (newspapers, studios, labels) lose the direct connection to their audience and cannot upsell them any more or gather data about them.

This is why newspapers employ massive amounts of trackers and why studios build their own crappy streaming service instead of licensing to Netflix.

The only idea I see to fix this is regulatory: require rightholders to license their content under FRAND terms to aggregators. Otherwise the negative incentives of modern capitalism will block a user-friendly solution.