I disagree. I generally know what content I want to consume and mostly am not interested in ads in any situation. Also targeted ads would require the advertiser to have information about me, which I don't want to provide.

This can even be generalized further. I am not a fan of targeted content anywhere if it goes beyond similar content that I recently watched.

The only context where ads don't leave a negative impression is while shopping. The way ads dominate topics if they happen to also match some random products name is infuriating.

But if ads must be played, just show the random content that you show everyone.