Surely the penalty for murder would mean something if your business is murder, just like taxpayer bailouts affect your appetite for risk at an investment bank.
Briefly, a drug policy guy makes the case that "swift and certain" punishment with pretty usually not very severe outcomes does a lot better as deterrence than what we do now.
There's a lot to digest, and I don't think anyone is going to agree with all of it - he gores a lot of oxen. But it is meticulously researched and reasoned, and hard for this non-policy professional to argue with. Really worth at least borrowing at the library for folks who like grappling with reality at a policy level.
Mark was also a prolific blogger who died recently. I didn't know him, but did read his blog.
[1] https://www.amazon.com/When-Brute-Force-Fails-Punishment/dp/...
https://www.nap.edu/read/18613/chapter/7#132
Studies have shown that extremely harsh penalties have minimal deterrence effects compared to moderately harsh penalties. More specifically, they advocate for a response function with a gradually decreasing gradient. Unfortunately, they have no recommendations as to what makes for a "moderately harsh" penalty, and they even acknowledge that some studies have shown deterrence effects from policies such as California's 3-strikes law.
Or, as biztos brings up, mostly looked at criminals who weren't making a considered decision in the first place.
maybe it would work for white collar crimes, sadly we don't really punish those at all.