> People who want an electric car so far...

The so far is key. BMW said the same when they launches the i3, that EV owners want to make a "statement."

But I think that's actually holding EVs back. I don't want to make a statement with my car (or phone for that matter). Always making EVs look exotic says that this product is only for enthusiast. I want the android of EVs not the iPhone.

Looks like kind of a standard boring Honda to me. What sets it apart for you?

More like a Golf 1, which was a dorky but quite functional car. I prefer that look to many of the modern small windows, no windows cars with lots of dead angles. Like the new Mazda 3 or the Toyota CH-R. We already have a Civic and I hate driving it in around town because of the low visibility.

This confused the hell out of me, because I'm quite fond of Golfs and agree. Turns out I had to append the word "electric" to my search, otherwise I got a very Civic-looking car.

My apologies, that car was called the Honda e