Everyone in Europe is happy about getting more space in a smaller car. And this compact car shape is common here as well.
The car is completely normal and good looking. Limousines and SUV are not the only valid shapes for cars.
That doesn't make sense. They are not spending tens of billions of euros on a project they want to fail.
In any case, the world's two biggest car markets (Europe and China) are introducing stricter fleet emissions standards. If car companies want to stay in the car business they have to electrify to meet the new standards.
It's a matter of urgency for Volkswagen so they can avoid as many EU emissions fines as possible. Paying fines is just dead money. You're much better off investing that money in new car models, which is what Volkswagen is doing.
Toyota's in a better position to meet the standards because they sell a lot of hybrid vehicles.
(tinfoil hat) Seems like they want this to fail to keep ICE and all the supporting industries alive for more $$. After all service/parts is where the real money is...